Dennis F. Holt founded Western International Media in Los Angeles in 1970, greatly enhancing the concept of media buying, which he developed in New York City where he created the world's first media buying service. In its more than a quarter-century of existence, Western International Media Corporation changed the nature of advertising and exerted a nearly immeasurable influence over the advertising and media buying practices of companies in sectors from entertainment to retail to heavy industry.
From the original office in Los Angeles, Western expanded to 39 offices in the United States and Canada, Europe and Asia. It became the largest media management company in North America with annual billings of $6.1 billion, and over $12.5 billion worldwide, making it the largest media management company in the world.
Dennis Holt created over forty subsidiaries to service the clients, a few of which included: Western International Research, Western Multicultural Group, Promotional Broadcast Service, Western Direct, Western International Media Corporation Direct Mail, Outdoor Services, U.S. Yellow Pages, Smart Ride, Motivational Incentives Group, Casablanca Productions, Western International Syndication, Magazines Service of America, Promotion House, Western International Media Print, The Fulfillment House, Video Productions, Phoenix System, Cyclops Data Systems, Cable Call and Cable Stat.
During Dennis' tenure, Western made numerous acquisitions, including Newspaper Services of America (NSA), the largest buyer of newspaper in the United States; ATI, a telecommunications specialty company that became an extension of Patriot Communications; Media Partnership Corporation, a free-standing subsidiary media partnership; and Media Inc., a prestigious New York buying service.
Western more than fulfilled Dennis Holt's goal of creating a one-stop shopping service for advertising agencies and corporations. Its size and stature in its field notwithstanding, Dennis has always considered his firm to be a large extended family and, until he sold to IPG in 1994, he knew the name of every person in his employ - over 2,000 people.
Today, Dennis and his family of professionals plan to bring that same energy and expertise to clients of his newest venture, U.S. International Media®, a full service media management company, already unlike any other media service in the United States.